A couple of weeks ago, OpenAI released its new image generation model. The internet went wild creating images that mimicked the style of Studio Ghibli, and once again, death sentences were pronounced for designers, developers, and others in the industry.

It’s a fact that the way we build products is going to change—hopefully for the better. The tools that are coming will help us spend less time cranking the handle and more time focusing on what truly matters. I’m already starting to experiment myself, getting AI to code using nothing but natural language and my own designs.

What does concern me a bit is that we’re currently focusing too much on doing the same things as always, just with more powerful tools—a perfect example of the rearview mirror effect. We’re too fixated on improving processes, gaining speed, and figuring out how to cut people out of the loop in order to move faster, without stopping to think about the new paths that might be opening up in front of us.

Gaining speed is great, but are we really thinking about what digital products will (or won’t) look like thanks to this new technology? If everything is going to be a conversation now, what’s the point of generating stunning images if no one’s going to see them? Why build a UI in seconds if no one’s going to interact with it? In this new-old scenario, what will actually matter? Where does the real value lie?

I have no idea how this is going to evolve—but what I do know is that we’re in the perfect moment to have a lot of fun.