I’m one of those people who only drinks specialty coffee. Every time I travel, I make a list to have enough cafés located so I can always enjoy good coffee.

I have several ways of making this list. The first is through an app that I think is particularly well-designed. It works very simply: you have a map and a city-filtered list with relevant information about each place (some photos, opening hours, reviews, etc.).

Recently, I received one of those surveys we like to conduct in product development to better understand how people use the app, see what features are useful, which ones aren’t, and so on. One question caught my attention in particular—they wanted to know what features I felt were missing that should be added to the product.

I know it’s a standard question and part of the industry, but to me, it made no sense. It’s a well-designed product that works perfectly and delivers exactly what it promises. The only thing they need is to keep the information up to date—that’s where they provide value.

Software allows us to make as many changes as we want to a digital product very easily, something we can’t do with physical products. The problem is that we seem to feel obligated to make our products bigger and bigger, adding new features, changing the look & feel every so often to stay “up to date.” We want to build cathedrals when all we need is a chapel.

I wish there were more small products that don’t grow unnecessarily, that do exactly what they need to do—and do it really well.